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About Milk

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Organic Milk Myth Why organic & UHT milk are much worse for health than regular milk Only $7 (ebook)
If you (or your family) ever use milk read this astounding report now - it will change your life. All the latest research is showing that organic milk is significantly worse for your health than regular pasteurized milk. This unusual publication is giving the milk industry a big wake-up call by proving that 'organic milk' is turning out to be the worst kind of milk that anybody could have. Compared to nonorganic milk, all kinds of organic milk are unhealthier and actually harmful to good health. Everything in this high quality publication is backed up by peer-reviewed research published in mainstream medical journals.	More information Download now

Make Your Own Milk The world's best milk-making recipes Only $7 (ebook)
This unique ebook has brought together the world's best recipes for making non-dairy milk at home. Now you can enjoy super-delicious and nutritious milk whenever you like. These milk recipes cannot be found anywhere else. In a matter of minutes you can make milk quickly and easily, without using any special milk-making apparatus. Once you start making your own milk you will never want to go back to buying commercial milk. Make Your Own Milk makes it easy to switch from dairy to non-dairy milk, saving you time and money and improving your health.	More information Download now

The Milk Imperative A ticking bomb inside your body Only $17.70 (ebook or printed)
New discoveries are revealing that dairy milk may be the biggest cause of illness in the world today. The Milk Imperative breaks new ground by revealing exactly how dairy milk causes osteoporosis and prostate cancer, backed up with the latest scientific studies. This book is sending shock waves through the dairy industry, and whether or not you consume dairy milk The Milk Imperative will change your life forever.	More information Download now

The Milk Blog Free articles and information
The Milk Blog is the only blog in the world dedicated to in-depth articles and news updates relating to milk and nutrition. Whether or not you consume milk, The Milk Blog is for anybody interested in good health, personally or professionally. Go there now and discover a host of fascinating articles: http://themilkblog.blogspot.com

Facts About Milk
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Other facts and information about milk generally

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• Modern research shows coconuts to be a valuable source of healthy nutrition. About a third of the white coconut flesh is fat, and most of this fat (92%) is technically classed as saturated. However, this saturated fat is mostly made up of MCFA's (fatty chains that get burnt up as energy rather than being stored as body fat). Because of this, coconut oil/fat is increasingly used in weight-loss regimes.
• Coconut milk provides an excellent source of nutrition in any weight loss regime because the saturated fat is made up of short-and medium-chain fatty acids that are easily and quickly assimilated by the body - they are not stored as fat in the body like the long chain fatty acids in dairy products.
• About 50% of coconut fat is made up of lauric acid, the most important essential fatty acid in building and maintaining the body's immune system. Apart from coconut oil, the only other source of lauric acid found in such high concentrations is human milk.
• Total world consumption of dairy milk exceeded 135 billion litres in 2004, worth nearly USD 76 billion. These figures include retail sales of packaged UHT and fresh cows milk, including full-fat, skimmed, flavoured, fortified and other varieties.
• Sales of unpackaged raw milk sold to householders in countries such as India and Mexico are excluded, along with sales of soya milk (worth over USD 1 billion annually) and cream (worth USD 4-5 billion a year).
• Average per capita consumption equates to 35.8 litres, ranging from 5.3 litres in China to 147 litres in Ireland. Volume sales increased by 6.6% in 2004, whilst value sales increased by 9.8%.
• Fresh milk accounts for an estimated 71.7% of value sales, with UHT products making up the remainder.
• Full fat milk accounts for approximately 54.7% of the total market by value, with semi skimmed milk accounting for 37.6% and skimmed and other types making up the remainder.
• The market is on the whole highly fragmented with few multinationals present. Parmalat has the most significant presence of the multinationals with 2.3% of value sales, but its future is still uncertain owing to the financial scandal of 2003.
• Own label offerings account for an estimated 27.4% of overall value sales.
• Total consumption of packaged milk amounted to over 135.5 billion litres in 2004, worth almost USD 76 billion.
• Asia is the largest regional market in terms of volume, accounting for 39.3% of sales, but only records 18.5% by value share. The market is growing due to the increasing demand in India and China, where vast quantities of milk are still sold in the unorganised sector. Sales in China have been driven by government incentives aimed at promoting milk in schools. Over the region, volume sales increased by 12.5% and value sales by 23.2%.
• Colic and soy formula is a major concern to mothers with babies. There are only two main types of infant formula feed in the world: formula based on soy and formula based on dairy milk.
• The North American market has the largest share in value terms with 33% of sales and is the second largest in terms of volume with 21.5%. The market is quite mature, with growth in line with the increase in the population.
• The Western European market has respective volume and value shares of 13.9% and 22.8%, with Germany, Spain and the UK being the largest in the sector.
• Sales of milk have been falling in all countries except for Ireland, where only modest annual growth is evident.
• The Eastern European market has overtaken the Western European market in volume terms but still is still only half as large in value terms. This market too is highly mature, with consumption levels well established in every country.
• The Australasian market is relatively small, but has a higher level of per capita consumption than Asia and Latin America. This market too is mature, with modest levels of year on year growth.
• Ireland records the highest national per capita consumption level of 147 litres, in contrast to China and Chile at the other end of the scale.
• Per Capita Consumption of Milk, 2004 (litres per head): China 5.3, Chile 22.7, Brazil 34.3, Poland 37.5, Italy 39.1, Japan 42.9, Netherlands 66.5, UK 77.1, Spain 86.4, US 93.4, Ireland 147.0. Source: Leatherhead Food International.
• The 6.6% increase in volume sales can be attributed to the extreme rate of growth experienced in the Chinese market, which alone grew by 36% in 2004.
• Value sales rose by 12%, attributed to the increases in volume sales and a general increase in retail prices of milk worldwide. In addition, sales of value-added and fortified milk continue to grow. The depreciation of the US Dollar against the world's major currencies is also a behind value growth.
• Despite the falls in Western and Eastern Europe, the market is expected to grow by on average, approximately 3.4% a year over the years 2005 - 2010 reaching volume sales of over 154 billion litres, worth in the region of USD 106 billion by 2008. Fresh milk accounts for 71.7% of sales by volume and UHT with 28.3%.
• In 2004 UHT milk achieved greatest penetration in France, Germany, Italy, Spain, the Czech Republic, Russia, Brazil and Chile, but has failed to make a significant impression in North America. But this is changing, and in 2007 there are indications that UHT sales are growing at a rate of 35% per annum (much higher than non-UHT milk).
• The UHT market is growing most quickly in countries such as India and Brazil, where both the population and the retail infrastructure often lack access to the necessary refrigeration facilities required to sell and keep fresh milk.
• On the basis of fat content, full fat accounts for 54.7% of the market, especially given that the Indian and Chinese markets consume mainly full fat milk.
• Semi skimmed milk is popular in Western Europe and North America as consumers seek a healthier alternative to full fat milk. Growing levels of obesity and heightened risk of heart disease, and other fat related illnesses have played a significant part in this change.
• The remainder of the market is accounted for by skimmed and functional milks, which have grown in the Western European and North American markets, but have yet to make an impact outside of these regions.
• Regarding product development of milk, new fortified milks are continually under development, as consumers globally become more health conscious and realise the need to live a healthier lifestyle. A very recent example of such a product is Unilever's Flora 'pro-activ' milk launched in the UK, France and Germany. Another example is the big development of infant soy formula grown on the back of concerns about colic and soy formula as it is thought that soy may cause less colic to babies.
• Products rich in essential vitamins and fish oils, developed by specialist manufacturers are selling in the North American and Australian markets, and are beginning to make a significant impact. These products tend to be priced significantly higher than other milks, which is another factor hindering growth.
• The drinking of milk is being promoted in many countries. In North America, the 'got milk' promotion is continually being rolled out, to encourage people (particularly the younger age groups) to drink more as a healthier option to carbonated and other sugary drinks. Manufacturers are continually developing more aesthetically appealing packaging, which is hoped to entice younger customers to buy milk.
• Flavoured milk is a growing market, particularly in the US, Germany, China and Japan. Manufacturers are marketing the product as a healthier option to carbonated drinks. Flavoured milk has historically been perceived as a 'kids drink' with products such as Nestl�'s Nesquik, but manufacturers are now targeting adults.
• Further development into processing UHT milk, which results in longer life, has had a positive effect on sales, especially in countries where fresh milk is expensive and refrigeration facilities are inadequate.
• The milk market is extremely fragmented worldwide. The majority of the main suppliers are local dairies who supply local retailers. In countries such as India, milk is often purchased from sellers who milk cows and buffaloes, and treat the milk themselves directly before selling.
• The leading global multinational player is Parmalat of Italy, which by virtue of its branded sales, commands around a 2.3% value share of the world market (excluding milk supplied to retailers sold as own label). It is dominant in Latin America (mainly Brazil), Canada and Eastern Europe. However, the future looks bleak for
• Parmalat due to an internal financial scandal in late 2003. Its share of 2.3% in 2004 had declined from 3.2% the previous year. In September 2007 a fraud trial against Parmalat commenced in the Italian courts.
• The Fonterra Co-operative Group, a multinational player formed in late 2001 by the three-way merger of the New Zealand Dairy Group, Kiwi Cooperative Dairies and the New Zealand Dairy Board also has a global presence. It is strongest in the New Zealand market with the Anchor brand, and in Chile with the majority stake in the local Soprole dairy business. Fonterra has also developed some joint ventures with Nestl� in order to make inroads into the North and Latin American markets.
• Other leading suppliers include Arla Foods (39% of UK market), Wimm-Bill-Dann (17% of Russian market), Mastellone (51% of Argentinean market), National Foods (19% of Australian market), Mengniu (22% of Chinese market), Amul (45% of Indian market) and Meiji Dairies (30% of Japanese market).
• Own label sales account for an estimated 27.4% share of global sales in value terms; penetration has been highest in, Germany, Spain, the Netherlands, the US, the UK and Australia.
• Internationally, Nestl�'s Nesquik brand has been used to successfully market a range of children's flavoured milks in many countries. Mars have also marketed their chocolate and glucose drink in many countries. Nestle also market infant formula, encouraged by concerns about colic and soy formula.
• In 2004, Coca Cola launched its own chocolate milk drink under the Swerve brand name. The company hopes to launch the product outside of the US in 2005, with the additions of two new flavours banana-vanilla and blueberry.
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